Britons can now keep a tab on how much alcohol they are drinking, courtesy of a free smart phone application.The free iPhone application was launched by public health minister Gillian Merron Monday as the festive party season gets under way.
The device which can be downloaded onto smart phones like the iPhone, will allow users to see how many units of alcohol there are in their drink, keep a running total of their consumption and get personalised feedback on their drinking habits.
Studies have shown that people underestimate how much alcohol they have drunk on a night out and may exceed the safe limits without realising it.
Recommended limits are two to three units a day for women - the equivalent of one medium to large glass of wine - and three to four units a day for men - a large glass to a glass and a half, or two pints of beer - with at least two alcohol-free days a week.
Drink-driving during the festive season is a major public health concern in Britain.
The number of people killed from drinking and driving fell from 560 in 2006 to 406 in 2007 and those seriously injured from 1,970 to 1,760 during the same period.
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The app is available from iTunes and www.nhs.uk .
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