record revenue of $20.34 billion and net quarterly profit of $4.31
billion, or $4.64 per diluted share. That works out to be Apple's best
quarter ever and they are offering guidance higher still for the next
quarter. Apple also reported they sold 14.1 million iPhones
representing a 91% increase over last years Q4. For those saying Apple
is losing momentum, the numbers will have to disagree.
Also notable was the 3.89 million macs sold in Q4 representing 27%
unit growth and 4.19 million iPads sold as well. As for the iPod it
was the only category that didn't far as well declining 11% to 9.05
million sold. Apple has grown quarter after quarter and continues to
show strong momentum going into the the holiday season. Read on for
more analysis of Apple's earnings.
There are some other very notable points about Apple's earnings
announcement. Apple shared they are growing internationally as well
with 57% of earnings coming from International sales. It appears
Apple's International push with products is paying off. Another
fascinating thing to pay attention to is that Apple sold more iPads
them Macs. There has been much discussion around what the impact of
the iPad on the Mac would be and so far both are growing steadily.
However the point that Apple sold more iPads them Macs does allude
that not only is the tablet here to stay but that it may also
represent a shift in computing.
Another interesting point is that Apple shared that their 14.1 million
iPhones sold beat RIM's 12.1 for the same quarter. Apple's momentum
continues in the smartphone category and is showing no signs of
slowing down. It is conceivable that the iPhone taking RIM's position
as the market share leader for Smart Phones is well within reach.
Apple is yet to have what is always considered their strongest quarter
which takes place during the holiday season. I'd expect record numbers
again from Apple with their first quarter in 2011 which may set the
stage for a $100 billion dollar year for Apple.
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