Sony Ericsson K550 now in purple

Looks like Sony Ericsson released this behind our backs. No official announcement...nothing. Is Sony Ericsson turning to more unconventional colors to attract more buyers? We have the purple Z750, purple S500 and even a red K810 (but none of these are available at the moment). This purple K550 looks quite nice. To me it looks more of a dark wine red.UPATEfor sale on ebay